consulting lawn care and landscape business owners

on obtaining long term sustainability and scalable growth.

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    long term sustainability

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    scalable growth

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    permanent profitability

the green profit academy approach

Green Profit Academy consults lawn care and landscape business owners on obtaining long term sustainability and scalable growth. That means: your company can become permanently profitably by utilizing our industry specialized Profit First program, and: you learn how to scale and grow your company by participating in our small group coaching program. 


We have helped our clients increase their gross profit margins by 25% and grow their revenue by 1000%.


meet your green profit academy guides

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• christeen era •

Christeen Era, co-founder of the Green Profit Academy, is an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In Profit First for Lawn Care and Landscape Companies, she provides an industry-specific toolbox to help the owners of these businesses manage their expenses and increase their gross profit margins to as high as 65%. Passionate about helping her clients flourish and grow, she is a certified Profit First Professional, Pumpkin Plan Strategist, Fix This Next Advisor, and QuickBooks Pro Advisor. Connect with Christeen at or

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• Steve Bousquet •

Steve Bousquet, founder of American Landscape and Lawn Science and co-founder of the Green Profit Academy (GPA), calls himself a “blue-collar executive.” He is a certified nurseryman and Disney landscape designer. To save his business from going under in 2001, he devoted himself to financial business management, team building, people development, and strategic growth. He has consulted with dozens of lawn care and landscape companies, helping them identify target markets and plan growth strategies and explaining how to avoid making the same mistakes that he made. Connect with Steve at

coming soon

Many owners of lawn care and landscape businesses believe that their hard work and expertise will guarantee success. But technical knowledge alone doesn’t generate profit, and owners often struggle to stay afloat and turn a tiny profit.


It doesn’t have to be this way. By decreasing their expenses, managing their cash flow, and planning for strategic growth, these business owners can transform their companies into profit-making machines that reward them handsomely for their hard work, passion, and entrepreneurial spirit.


In Profit First for Lawn Care and Landscape Businesses, Christeen Era identifies not only best practices in the industry but also the hidden bleeds that kill profits. She provides assessments that offer a clear, accurate snapshot of your operations, and she maps out a road to success in which you identify your best customers and most profitable services, helping you smash through the unseen obstacles in your way.


Do you want more income and more time to spend with your family? Do you want to stop worrying about making your payroll and paying your taxes? Christeen explains how to achieve these goals, helping you achieve long-term business stability, strategic growth, and (just maybe) the life of your dreams.