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Green profit Academy
For Lawn Care and Landscape Businesses
Grow the Business You Love • Be There More for Your Family • Live the Life of Your Dreams
Sustainable
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Scalable
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Permanent
Don't take the long road to profitability
You got Profit First for Lawn Care and Landscaping - the green industry financial GPS. You started strong. You made some progress on your own. But now you feel like you’re stuck in a permanent construction zone. Real profitability seems too far away and like it’s taking too long.
Think of one thing...one thing that if you could fix it, it would change everything in your business and in your life. Imagine what your life would look like if you could make big leaps forward. If you didn't worry about your cashflow because you were consistently profitable. EVERY. SINGLE. YEAR.
We’re here to show you the short cuts. The fastest way to design your business to take care of you and the people you love.
Customized Expert Feedback
One growth plan does NOT fit every business. That’s because different business models require different financial strategies. And believe it or not, everyone doesn’t have the same goals. Green industry businesses have unique challenges and opportunities. Work with an industry expert who knows the real challenges because they’ve been there themselves.
Green Peer Accountability
The road to profitability is long if you’re going it alone. Other green business owners understand your unique perspective, challenges, and victories. You don’t have to make the tough choices in a vacuum. You deserve a network of people who understand you, can support you, and are willing to hold you accountable to get to profitability faster.
The Right Tools. The Right Time.
You have the Profit First toolbox. But you want to make sure you’re using the right tool for the right job. And timing is everything. Our green industry profitability coaches will walk hand-in-hand with you until you reach your goal.
Move Forward With a Proven System
You got Profit First for Lawn Care and Landscaping - the green industry financial GPS. You started strong. You made some progress on your own. But now you feel like you’re stuck in a permanent construction zone. Real profitability seems too far away and like it’s taking too long.
Think of one thing...one thing that if you could fix it, it would change everything in your business and in your life. Imagine what your life would look like if you could make big leaps forward. If you didn't worry about your cashflow because you were consistently profitable. EVERY. SINGLE. YEAR.
We’re here to show you the short cuts. The fastest way to design your business to take care of you and the people you love.
Have your challenges been…
Every Winner Has a Coach and a
Support Network in Their Crew
There’s something business people don’t like to talk about. No one is born understanding cash flows and forecasting. This takes time and tools and practice. It doesn't need to be complicated. Connecting what works for you is the key to success.
Predictable profit from your business and a life you love is right around the corner.
• Momentum Moves You Forward Faster •
Without having to work so hard.
Our Most Popular Courses
This group offers a 12-month comprehensive package designed to support business owners in achieving strategic growth and financial success. Includes a blend of in-person meetings, virtual support, strategic goal-setting activities and webinars.
$6000 Per Year
This value packed mini course provides you with a Clifton Strengths assessment and a 1-hour Clifton Strengths Coaching call.
$325.00
This intensive 6-week coaching program helps you get your business back on track—fast. First, our assessments pinpoint your top 3 issues, then our expert coaches guide you step-by-step to stop the bleed and regain control.
$3,250
The green profit academy approach
Green Profit Academy consults lawn care and landscape business owners on obtaining long term sustainability and scalable growth.
That means: your company can become permanently profitable by utilizing our industry specialized Profit First program, and you learn how to scale and grow your company by participating in our small group coaching program.
Our clients increase their gross profit margins by 25% and grow their net profit by 500%.
Removing the Mystery From Financial Numbers to Confidently Navigate Their Own Way
• mike michalowicz •
Author, Profit First
A Message From Mike
I’ve known Christeen and Steve for a long time. They have a passion for lawn care and landscaping business owners. That’s because they know your business is all about growing things and making assets beautiful and valuable for people. And now they want that for you. They want you to have a beautiful and valuable asset in your business that grows so you can have a beautiful and valuable life. Christeen and I painstakingly put a roadmap together for businesses like yours. And now she and Steve want to help you tailor the process to fit where you’re starting and where you really want to go. And they want to save you valuable time on your way. If you’re ready to shave hours off your drive to permanent profitability, this is the team who can help you do it.
Eliminating the Roadblocks With Green Profit Academy
Before you apply, I have to warn you. The Green Profit Academy is not for everyone. The last thing we want to do is have you enroll and get less than the results you deserve.
The Green Profit Academy is the wrong place if:
You’re finished with hard work. This is a different kind of hard work. And it pays off faster. But it still takes effort.
You’re not willing to learn and grow and make the necessary changes.
You won’t participate with the group. Peers are one of the biggest reasons we succeed in the Green Profit Academy. If you don’t want to work with other businesses like you, this probably isn’t the place for you.
You don’t want to be open and honest in this confidential and supportive space about where you really are, the struggles you’re facing, wrong turns you’ve already made, and the frustrations you’re feeling.
You’re mentally not ready for freedom to live a great life. You heard that right. Sometimes we find participants aren’t ready to leave the grind behind and move into a more rewarding and fulfilling life.
If the Green Profit Academy is not a good fit for you and your business, that’s absolutely okay. But if you’re ready to let go of all the uncertainty that comes with working harder for a dollar, and you want to do it with a group of supportive people, this is the right place for you.
The Satisfaction is In the Profitable Journey
So, what do you get along the way with our Green Profit Academy Group Programs?
See Which Green Profit Academy Option Fits You
Green Profit Academy's Peer Group
Green Profit Toolbox Membership
Green Profit Toolbox (Free!)
meet your green profit academy coaches
• christeen era •
Christeen Era, co-founder of the Green Profit Academy, is an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In Profit First for Lawn Care and Landscape Companies, she provides an industry-specific toolbox to help the owners of these businesses manage their expenses and increase their gross profit margins to as high as 65%. Passionate about helping her clients flourish and grow, she is a certified Profit First Professional, Pumpkin Plan Strategist, Fix This Next Advisor, and QuickBooks Pro Advisor. Connect with Christeen at info@greenprofitacademy.com
or christeen@profitfirstforlawncareandlandscape.com
• Steve Bousquet •
Steve Bousquet, founder of American Landscape and Lawn Science and co-founder of the Green Profit Academy (GPA), calls himself a “blue-collar executive.” He is a certified nurseryman and Disney landscape designer. To save his business from going under in 2001, he devoted himself to financial business management, team building, people development, and strategic growth. He has consulted with dozens of lawn care and landscape companies, helping them identify target markets and plan growth strategies and explaining how to avoid making the same mistakes that he made. Connect with Steve at:
info@greenprofitacademy.com
or grow@greenprofitacademy.com
You’re a Savvy Business Owner
We know you have questions about our process. We’ve answered the most frequently asked questions below.
Results vary from business to business. Your overall success will depend largely on your goals and how much time you dedicate to the program. Some clients get the system fully up and running within 7 days. Other clients achieve great things within the first year. We see successes like no more living off prepays, having a down-season account fully funded, achieving a 65% profit. Other clients take 2 years to fully fund their down-season account. In the meantime, they manage to stop living off of prepays while increasing gross profit margins by 25% and growing net profit by 500%.
You'll need 4 things for the monthly meetings:
- Internet connection
- Webcam – A webcam built into your computer is sufficient, but we do recommend an external HD webcam like Logitech C615 or C920.
- Microphone – We recommend a USB mic rather than one with a ¾” jack.
- Headphones – Using headphones avoids feedback and echo. The headphones that are supplied with an iPhone are sufficient.
We offer both group and one-on-one coaching programs, if you are unsure what may work best for you, schedule a complimentary consultation with us to discuss your options!
Green Profit Membership: As long as you're a member, you have access.
Workshops:
- Kickstarter Participants - 60 days upon completion
- Foundational Workshop - 90 days upon completion
- Advanced Workshop - 120 days upon completion
Small Group Coaching: access content during the program and for 30 days after. Community group access ends on final coaching date.
Besides purchasing a copy of the book so you can be ready to begin the program, and acquiring the technical tools mentioned above, you are not required to make any additional investments.
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After completing the online application, you'll receive a link to schedule a consultation with one of our profit specialists.
Once accepted to the program, we ask you to commit to the following:
- Attending each monthly coaching session
- Remaining open to change and new ideas
- Openly sharing your successes
- Sticking with the program for the full year
Yes, we will always be updating our resources. We update not just our toolbox content but the services we offer as well. We will keep updating the content in the free Green Profit Toolbox™ and will update and add to the content in the Green Profit Toolbox membership. We will also be adding additional courses, training, and content that will continue to support the Lawn care and Landscape industry!
Absolutely not! Our program is designed to teach you how to create a customized Profit Blueprint for your business. This blueprint is your road map to permanent profitability. We provide all the required educational content that meets the needs of your business.
Length of time varies depending on path you choose.
- Small Group Coaching runs for 12 months. Each Small group meets once/month for 120 mins.
- Our Profit First Advanced Workshop (12 Hrs.) or professional Profit First Assessment is a prerequisite for any coaching participants. - If you are participating in a workshop the time will vary from 4 - 9 hours.
- The workshops run from 2 - 4 weeks.
You will see results from whatever program you purchase. The extent of your results will be determined by your level of commitment and focus. The ideal candidate for this program is focused, sees opportunity, knows that they need change, and is ready for that change!
If you've already read the original Profit First Book by Mike Michalowicz, then yes. Knowledge of the basic methodologies of Profit First is a must. Purchasing a copy of Profit First for Lawn Care and Landscape Businesses prior to starting the program will make it easier to dive in once onboard. Purchasing the book gives you access to the free Green Profit Toolbox™. This toolbox will give you a sneak peek at what is available in a Green Profit Toolbox™ membership. The Green Profit Toolbox™ membership is included in your Coaching program, should you be accepted.
If you still have questions, we want to give you the answers you need
Book a free consultation with one of our experts