Sustainable
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Scalable
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Permanent
• Grow the Business You Love • Be There More for Your Family • Live the Life of Your Dreams •
Erich Kolb, Seagreen Lawn Care and Irrigation, Inc.
"Steve with the Green Profit Academy breaks down business strategies into day-to-day, real-world action steps that help you make incremental improvements in your business. It comes from his own small business grind and lessons learned. He's the real Blue Collar Executive!"
Don't take the long road to profitability
You got Profit First for Lawn Care and Landscaping - the green industry financial GPS. You started strong. You made some progress on your own. But now you feel like you’re stuck in a permanent construction zone. Real profitability seems too far away and like it’s taking too long.
Think of one thing...one thing that if you could fix it, it would change everything in your business and in your life. Imagine what your life would look like if you could make big leaps forward. If you didn't worry about your cashflow because you were consistently profitable. EVERY. SINGLE. YEAR.
We’re here to show you the short cuts. The fastest way to design your business to take care of you and the people you love.
Customized Expert Feedback
One growth plan does NOT fit every business. That’s because different business models require different financial strategies. And believe it or not, everyone doesn’t have the same goals. Green industry businesses have unique challenges and opportunities. Work with an industry expert who knows the real challenges because they’ve been there themselves.
Green Peer Accountability
The road to profitability is long if you’re going it alone. Other green business owners understand your unique perspective, challenges, and victories. You don’t have to make the tough choices in a vacuum. You deserve a network of people who understand you, can support you, and are willing to hold you accountable to get to profitability faster.
The Right Tools. The Right Time.
You have the Profit First toolbox. But you want to make sure you’re using the right tool for the right job. And timing is everything. Our Green profitability coaches will walk hand-in-hand with you until you reach your goal.
Move Forward
With a Proven System
Have your challenges been… →
If you’ve had thoughts like these, you’re not alone. And you don’t have to go it alone.
Green Profit Academy gives you the tools, the knowledge, the direction, and the support you need to make the financial gains you’ve always wanted.
I need to sell this job so I can meet payroll this week.
1 of 18
I’m 60 days past due on my vendors. How will I ever catch up?
2 of 18
I’m working more so my family can enjoy their life...without me again.
3 of 18
How do I know when I should add another crew?
4 of 18
I used to love doing this every day.
5 of 18
When will the new route be profitable?
6 of 18
How would I know what my process should be?
7 of 18
Is this new equipment really making me money?
8 of 18
Will I always have to work weekends?
9 of 18
My family will understand these few extra hours…every day, right?
10 of 18
Are we there yet? How much further before this feels less like a job and more like a life?
11 of 18
Profit First felt like it was working, but I’m nowhere near profitable yet. IS this even worth it?
12 of 18
If I work harder, when will the money follow?
13 of 18
I can’t look at all those numbers. They don’t mean anything to me. It’s too complicated.
14 of 18
I thought after x years, I’d be working less.
15 of 18
I don’t know what to ask when my business is struggling with cash flow or growth.
16 of 18
Is my own version of Profit First working the way it should?
17 of 18
My revenue is growing, and my bottom line is shrinking.
18 of 18
Every Winner Has a Coach and a
Support Network in Their Crew
There’s something business people don’t like to talk about. No one is born understanding cash flows and forecasting. This takes time and tools and practice. It doesn't need to be complicated. Connecting what works for you is the key to success.
Predictable profit from your business and a life you love is right around the corner.
• Momentum Moves You Forward Faster •
Without having to work so hard.
Program Options
Coaching
You can work the Profit First system by yourself. And yet...what if you could get help from experts as you set things up, hit roadblocks, need to troubleshoot, or just run into something you've never experienced before? GPA coaching means experts are walking the journey with you, and your small group of peers offers accountability and insights into what's working and what's not.
• SEE WHAT'S INCLUDED •Membership
We have FREE tools available to everyone. AND with a GPA membership, you'll have access to advanced tools, online calculators, and our exclusive virtual community. You'll be able to post questions, get feedback from peers, and be the first to experience our latest Profit First information. Membership is included with our coaching program, or you can buy it as a standalone.
• I WANT IN •Webinars
From beginner to advanced, we have self-paced webinars that will meet you where you are and get you where you want to go. We're talking Profit First blueprints that fit your business. Let our Mastery Level Certified Profit First Professional walk you through how to turn your cash-eating monster into a money-making dream. One day will get you miles down the road to profitability.
Special Courses
We could all use a deep dive into specific areas of business that affect our finances. We have pop-up courses available for you. From Margins & Mark-ups to Calculating an ROI on your crew, we cover the nitty-gritty of what's keeping you from a 65% gross profit margin. You'll get actionable insight that's immediately useful. And that's something you can take to the bank!
the green profit academy approach
Green Profit Academy consults lawn care and landscape business owners on obtaining long term sustainability and scalable growth.
That means: your company can become permanently profitable by utilizing our industry specialized Profit First program, and you learn how to scale and grow your company by participating in our small group coaching program.
Our clients increase their gross profit margins by 25% and grow their net profit by 500%.
Removing the Mystery From Financial Numbers to Confidently Navigate Their Own Way
• mike michalowicz •
Author, Profit First
A Message From Mike
I’ve known Christeen and Steve for a long time. They have a passion for lawn care and landscaping business owners. That’s because they know your business is all about growing things and making assets beautiful and valuable for people. And now they want that for you. They want you to have a beautiful and valuable asset in your business that grows so you can have a beautiful and valuable life. Christeen and I painstakingly put a roadmap together for businesses like yours. And now she and Steve want to help you tailor the process to fit where you’re starting and where you really want to go. And they want to save you valuable time on your way. If you’re ready to shave hours off your drive to permanent profitability, this is the team who can help you do it.
The Satisfaction is In the Profitable Journey
So, what do you get along the way with the Green Profit Academy Small Group Coaching Program?
See Which GPA Option Fits You
| Full Green Profit Academy Membership | Free Downloadable Tools From Book | Free Downloadable Tools From Book |
| Profit First Advanced 12-week Workshop | First Assessment Online Calculator | First Assessment Online Calculator |
| Small Group Coaching | Members Only Online Community for Peer Feedback | |
| Profit First Advanced 12-week Workshop | Advanced Online Calculators | |
| Mastery Group | ||
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Apply Now
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Purchase Membership
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Get the Toolbox
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meet your green profit academy guides
• christeen era •
Christeen Era, co-founder of the Green Profit Academy, is an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In Profit First for Lawn Care and Landscape Companies, she provides an industry-specific toolbox to help the owners of these businesses manage their expenses and increase their gross profit margins to as high as 65%. Passionate about helping her clients flourish and grow, she is a certified Profit First Professional, Pumpkin Plan Strategist, Fix This Next Advisor, and QuickBooks Pro Advisor. Connect with Christeen at christeen@profitfirstforlawncareandlandscape.com or christeen@greenprofitacademy.com.
• Steve Bousquet •
Steve Bousquet, founder of American Landscape and Lawn Science and co-founder of the Green Profit Academy (GPA), calls himself a “blue-collar executive.” He is a certified nurseryman and Disney landscape designer. To save his business from going under in 2001, he devoted himself to financial business management, team building, people development, and strategic growth. He has consulted with dozens of lawn care and landscape companies, helping them identify target markets and plan growth strategies and explaining how to avoid making the same mistakes that he made. Connect with Steve at steve@greenprofitacademy.com.
You’re a Savvy Business Owner
We know you have questions about our process. We’ve answered the most frequently asked questions below.
Is this a one-time membership or are there ongoing costs associated?
The coaching program includes the Green Profit Toolbox™ Membership, Profit First Advanced Workshop, Mastery Small-Group Coaching for Lawn Care and Landscape Businesses and access to the Mastermind Community Group. The program is conducted over the course of a year and offers annual, quarterly, or monthly payment options.
Is this group coaching only, or do I get access to someone one-on-one?
The program focuses on group coaching and also leverages the benefits of shared learning through access to community groups.
- If you want one on one coaching, please contact getmore@coregrowthstrategies.com
What happens after I apply?
After completing the online application, you'll receive a link to schedule a consultation with one of our profit specialists.
Once accepted to the program, we ask you to commit to the following:
- Attending each monthly coaching session
- Remaining open to change and new ideas
- Openly sharing your successes
- Sticking with the program for the full year
How long does the process take?
Length of time varies depending on path you choose.
- Small Group Coaching runs for 12 months. Each Small group meets once/month for 120 mins.
- Our Profit First Advanced Workshop (12 Hrs.) or professional Profit First Assessment is a prerequisite for any coaching participants. - If you are participating in a workshop the time will vary from 4 - 9 hours.
- The workshops run from 2 - 4 weeks.
What are typical results your clients see and within what period of time?
Results vary from business to business. Your overall success will depend largely on your goals and how much time you dedicate to the program. Some clients get the system fully up and running within 7 days. Other clients achieve great things within the first year. We see successes like no more living off prepays, having a down-season account fully funded, achieving a 65% profit. Other clients take 2 years to fully fund their down-season account. In the meantime, they manage to stop living off of prepays while increasing gross profit margins by 25% and growing net profit by 500%.
How long do I have access to the content?
Green Profit Membership: As long as you're a member, you have access.
Workshops:
- Kickstarter Participants - 60 days upon completion
- Foundational Workshop - 90 days upon completion
- Advanced Workshop - 120 days upon completion
Small Group Coaching: access content during the program and for 30 days after. Community group access ends on final coaching date.
Do you ever update the material you use?
Yes, we will always be updating our resources. We update not just our toolbox content but the services we offer as well. We will keep updating the content in the free Green Profit Toolbox™ and will update and add to the content in the Green Profit Toolbox membership. We will also be adding additional courses, training, and content that will continue to support the Lawn care and Landscape industry!
Is this going to lead to some expensive upsell or can I get results from whatever I buy?
You will see results from whatever program you purchase. The extent of your results will be determined by your level of commitment and focus. The ideal candidate for this program is focused, sees opportunity, knows that they need change, and is ready for that change!
What other materials will I need?
You'll need 4 things for the monthly meetings:
- Internet connection
- Webcam – A webcam built into your computer is sufficient, but we do recommend an external HD webcam like Logitech C615 or C920.
- Microphone – We recommend a USB mic rather than one with a ¾” jack.
- Headphones – Using headphones avoids feedback and echo. The headphones that are supplied with an iPhone are sufficient.
What other investments am I going to have to make?
Besides purchasing a copy of the book so you can be ready to begin the program, and acquiring the technical tools mentioned above, you are not required to make any additional investments.
I never studied finance. Is that going to slow me down?
Absolutely not! Our program is designed to teach you how to create a customized Profit Blueprint for your business. This blueprint is your road map to permanent profitability. We provide all the required educational content that meets the needs of your business.
I haven’t read the book yet. Can I still apply?
If you've already read the original Profit First Book by Mike Michalowicz, then yes. Knowledge of the basic methodologies of Profit First is a must. Purchasing a copy of Profit First for Lawn Care and Landscape Businesses prior to starting the program will make it easier to dive in once onboard. Purchasing the book gives you access to the free Green Profit Toolbox™. This toolbox will give you a sneak peek at what is available in a Green Profit Toolbox™ membership. The Green Profit Toolbox™ membership is included in your Coaching program, should you be accepted.